Government Affairs

ERA is committed to promoting and protecting the common interests of the electronic retailing industry. As a leading advocate on behalf of you and your industry, ERA ensures that key lawmakers and regulatory leaders are provided with the proper information to make educated and informed decisions. In addition, as a result of ERA’s targeted and comprehensive work, a dialogue between the association and regulators offers members a clear and up-to-the-minute guide on legislative changes, trends and rulings. Through the retention of top lobbyists with “inside the Beltway” expertise, ERA continually works to guarantee that the collective voice of direct response is heard and heeded on Capitol Hill and beyond. ERA is the eyes, ears and voice of electronic retailers and direct response marketers in our nation’s capital.

 

MasterCard/Advance Consent Issue

The Great Ideas Summit 2010 - Linda Goldstein Interview re MasterCard Issue from Electronic Retailing Association on Vimeo.

 

Canadian Corner - Policy Notes

This month ERA launched a new member benefit for members doing business in Canada. The Canadian Corner Policy Notes will keep you up to speed with critical developments at the CBC, the CRTC, and in Parliament. The newsletter will automatically be sent to all Canadian members monthly and if any urgent information needs to be communicated. If you are an ERA member outside of Canada and would like to receive the newsletter, please e-mail Tomi Turner at tturner@retailing.org.
 

Endorsements and Testimonials

 

 

FTC Filings 

 

Our Story in the Chicago Tribune

"Consumers lured by advertisements promising rock-hard abs, sparkling white teeth and bulging bank accounts soon may get a reality check.

Updated guidelines on ad endorsements and testimonials under final review by the Federal Trade Commission ... would end marketers’ ability to talk up the extreme benefits of products while carrying disclaimers like “results not typical” or “individual results may vary.”

Instead, companies would be allowed to tout extreme results only if they also spelled out typical outcomes." 

Read More

 

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