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Consumer Insights Survey: Restaurant Brand Loyalty Remains High Despite Declining Visits

According to the Empathica Consumer Insights survey, consumers prompted to try a different restaurant are most motivated by coupons and discount offers.

(PRWEB) March 8, 2010 -- Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to some of the world's most respected brands, announced that its Consumer Insights survey shows that restaurant brand loyalty has remained high despite the economy.

According to the data, three in four people think the economy has prompted the average consumer to eat out less often. Yet despite declining visits to restaurants, consumers indicate they are just as loyal (68%), or even more loyal (15%) to the restaurants they frequent.

"In hard times, many consumers crave familiarity and reliability. When choosing to dine out, it's no different," said Gary Edwards, Empathica EVP of Client Services. "If they're spending their hard-earned money on a meal, they want to know they'll be getting good food and an experience they'll enjoy." Edwards explained that in order for brands to grow their customer base today, they must provide a trigger that prompts a consumer to try something that's out of their comfort zone.

The Consumer Verdict: Coupons Are the Answer

Of twelve options, the most frequent reason (36%) for considering switching to trial a new restaurant was a coupon or discount. A separate question validated this finding, with more than half of consumers indicating that a coupon or discount offer did recently prompt them to a visit a restaurant they might not have otherwise tried.

Previous Empathica Consumer Insights data suggested that consumers are less satisfied with customer service today -- expecting more from their restaurant visits –- though this data indicates that while not fully satisfied, consumers do recognize the value of their visits. Survey respondents tipped in the favor of being happy with the value received (43%), over not being satisfied (36%).

"Offering discounts and coupons seems like the right strategy, but these can change the face of your brand and the way you do business," explained Edwards. "Without careful consideration you risk alienating your most loyal customers in an attempt to obtain new ones. It's a very difficult position that restaurateurs face right now."

Previous Spending Versus Spending Intentions

The Empathica Consumer Insights survey also asked respondents about their spending habits in 2009 compared to 2008, as well as future spending intentions. While Fine Dining restaurants had the most significant reduction in spending in 2009 compared to 2008, it was the only food sector that showed slight growth with future consumer spending intentions. Only 2.8% of respondents said they "spent more" at fine dining in 2009, whereas 3.1% plan to "spend more" in the future.

Other notable statistics include: • 63% of survey participants said they eat at home more often now than they did in the past. • When asked approximately how many times a week they go to a restaurant, the majority (41%) said "once." Another 18% said "zero." • When asked the same question for delivery, an overwhelming three out of four consumers indicated "zero." • 38% decreased their frequency of purchasing takeout in 2009; only 4% increased their takeout habits. • Men were less likely to give up takeout, with 33% indicating a reduction in takeout food, whereas 42% of women said the same.

About the Empathica Consumer Insights Panel:

The Empathica Consumer Insights serves as an authoritative voice on consumer based economic indicators; the retail, financial services and restaurant industries; consumer shopping intentions and customer satisfaction as reported by thousands of consumers in the U.S. and Canada. Results from Empathica's Consumer Insights, led by Dr. Gary Edwards and Empathica's Consumer Insights' team, are published on a quarterly basis. The results are based on outbound Internet surveys with Empathica's growing Insights Panel, derived from more than 30 million consumer surveys per year. Results have been weighted to reflect latest Census distributions in the U.S. and in Canada, including Region, Gender, Age and Income.

Aforementioned data is reported by the Empathica Consumer Insights Panel – Q1 2010, Issue 3. For more information, visit www.empathica.com/insights/.

About Empathica: Empathica provides Customer Experience Management programs to more than 200 of the world's leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica's 30 million customer surveys in 17 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada and also has offices in Birmingham, England and Alpharetta, GA, in the United States. For more information about deriving actionable insights that enhance a brand's operational excellence, visit Empathica at www.empathica.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/2010/03/prweb3693034.htm

World Exclusive Hotels, the Next Big Thing in Exclusive Travel and Luxury Hotel Reservations for Fussy Travelers That Want the Best

Coming April 2010 – World Exclusive Hotels introduces a new concept in online luxury hotel reservations featuring a state of the art hotel booking experience truly in league for royalty, business men, celebrities and jetsetters seeking the ultimate in luxury travel. A dynamic innovation designed for those that wish to impress.

(PRWEB) March 8, 2010 -- Luxury travel agency, World Exclusive Hotels, prepares it's soon to come launch in the luxury hotel market, ready to leave a big foot print with new ideas researched over the last 24 months. Primarily destined for the rich and famous, this exclusive travel agency, prestige hotel collection and luxury travel marketing network will promote a new kind of travel website, an evolution of today's very monotonous and similar travel booking website species. Call it Dynamic evolution!

After much research and serious analysis of today's many online travel booking websites, few acknowledge the consumer's state of mind by simply throwing various information around with a goal to maximize profits but not service. World Exclusive Hotels is just the opposite, its mission is to extend unsurpassed service by passively interacting with a consumer's certain needs and providing the exact information required based on the consumer's specific search criteria. But it doesn't stop there, a new unprecedented feature under development will be added to the hotel booking process in the near future, an idea that may perhaps sky rocket the luxury travel industry to a new era. More to come on this project further in the year.

World Exclusive Hotels features the finest and best hotels in the world, each indulging guests with the highest standards of service and quality with a minimum rating of five stars. Each city within the network will only boast a maximum of 5 of the most exclusive hotels. A World Exclusive Hotel can expect to have its own little world on the website to better immerse and give guests a taste of what they can expect at the hotel. World Exclusive Hotels is currently inviting the finest hotels in North America and Europe. Further in the year, African, Asian and Oriental hotels may also expect invitations.

Additionally, first class support is provided with each booking to satisfy any guest's desires, to plan each trip from start to finish even if it takes adding monkeys or a pet tiger to the reservation.

All in all, World Exclusive Hotels is an online playground for guests that can afford exclusivities that most cannot. Where one may plan a trip catered exactly to his wishes without effort, his vacation commences during the reservation process.

For media professionals, interested parties and the curious, go take a sneak peak at the beta version of the website and see for yourself.

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For the original version on PRWeb visit: http://www.prweb.com/releases/worldexclusivehotels/luxuryhotelreservations/prweb3694724.htm

Cable Mover Hotline® Serving 41 Million Annual Movers Now Powered by TARGUSinfo

Popular National Toll-Free System Supported 4.8% of Americans Who Moved in 2009

Vienna, VA, and Alexandria, VA (Vocus) March 8, 2010 -- More than 41 million Americans – 13.7 percent of the US population – move every year. These annual movers, who also spend more than those that don't move, represent a significant opportunity for cable companies to maintain and grow revenue.

Today, the Cable & Telecommunications Association for Marketing (CTAM), announced that the Cable Mover Hotline® 1-(877)-9TVMOVE (www.cablemovershotline.com), the cable industry's nationwide toll-free system for movers to order cable for their new address, will expand to better serve movers and now be powered by TARGUSinfo, the trusted leader in On-Demand InsightSM linking billions of consumer and business attributes in real time.

The Cable Mover Hotline® was established by the CTAM Marketing Co-op in 2003, at the request of member cable companies seeking to retain their customers when they move – a time when they are most likely to reconsider their telecommunications needs. The Hotline enables a consumer to be connected directly to their new provider to inquire about cable service and set up an installation date. This service is used by the eighteen largest cable companies in the US serving approximately 121 million homes.

"Since 2003, the hotline has received millions of calls from cable customers looking for a quick and easy way to find new cable services when they move," said Seth Morrison, SVP CTAM. "With the TARGUSinfo partnership, we are pleased to deliver the same dependable service and to provide our members more insight into who is interacting with their companies."

"There are thousands of people moving every day in the United States," said John Trionfo, executive director, communications service providers, TARGUSinfo. "Our core business is maintaining correct identity linkages, associated attributes, and providing that information to our customers through our real time delivery network. This ensures the best possible experience for our clients and their customers. We are excited to help the Cable Mover Hotline connect consumers with the correct cable provider at their new location as efficiently as possible."

In addition to this service, TARGUSinfo, a CTAM member, enables leading cable companies to increase revenue by providing a real-time linkage to millions of consumer and business identities and attributes which aids companies in acquiring and retaining subscribers.

About CTAM CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to helping the cable business grow. As a non-profit professional association, CTAM provides consumer research, case studies, topical publications, conferences and the CTAM SmartBrief to 4800 individual members. On behalf of its 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and facilitates national cooperative marketing efforts, including the Cable Mover Hotline™ and the Solutions for Small Business initiatives. For more information, go to www.ctam.com. CTAM is also on Facebook, LinkedIn and Twitter.

About TARGUSinfo TARGUSinfo, the trusted provider of On-Demand InsightSM to the most recognized brands, links and delivers more than 62 billion real-time attributes a year to drive smarter customer interactions on the Web, over the phone and at the point of sale. For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better decisions leveraging a patented processes built on a proprietary network and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.

Contact Rufus Manning TARGUSinfo 703-272-6215 pr(at)TARGUSinfo(dot)com

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For the original version on PRWeb visit: http://www.prweb.com/releases/2010/03/prweb3698274.htm

Threadless Announces Bestee of the Year 2009 Winners

Designer Emmy Cicierega awarded $20,000 grand prize with "It's Toile About You" submission.

Chicago, IL (PRWEB) March 8, 2010 -- Threadless.com, the popular t-shirt design community, announced the winners of the Bestee of the Year 2009, their annual awards to support young artists. Emmy Cicierega, a twenty year old designer from Kingston, Massachusetts won $20,000 and a free trip to the annual Threadless meetup for her It's Toile About You design. The Bestee Awards acknowledge the creative, distinctive, and important work of the Threadless community, and are held monthly as well as annually.

Emmy is the first female to win the "People's Choice" top award, which is the only Bestee of the Year Award category that's put to a community vote. Her winning design was her first submission to Threadless and her first printed tee at Threadless. "I can't thank you guys enough. I was so happy that my shirt even got printed," said Emmy in her surprise winning video. Her celebration plans include taking all her friends out to dinner and sushi with her mom. She also intends to use her winnings towards life drawing art classes. Emmy also said, "You're going to have to send me the $20,000 in ones so so I can count it and really believe it!"

Emmy's win also represents the power of community online. Tapping into her social network, through her personal website and personal blog, she encouraged her fans, readers, and friends to vote on her submission, expanding the Bestee voting beyond the pre-existing Threadless community. Emmy has already gained notoriety online with the popular Potter Puppet Pals website and also maintains her personal blog Binsy Baby that showcases her comics and illustrations.

The $10,000 Designer of the Year Bestee Award goes to the Threadless designer with the most printed tees from the past calendar year. This year's winner is Lim Heng Swee, from Malaysia, who had a whopping 13 Threadless tee shirts printed in 2009. Lim has been a Threadless member since 2007.

Established in 2007, the Bestees are a way of saying thank you to the Threadless community. It's also a way for Threadless to support young and emerging artists with both community recognition and cash prizes. Beginning on February 14th, 2010, voting lasted for one week. Thousands and thousands voted on the People's Choice award. The other various categories are:

-People's Choice: $20,000 prize, plus a free trip to the annual Threadless meetup: Emmy Cicierega (alias: EmmyCic), "It's Toile About You"

-Designer of the Year: $10,000 prize, plus a free trip to the annual Threadless meetup (this is awarded to the Threadless designer with the most printed tees): Lim Heng Swee (alias: ilovedoodle)

-Unprinted Designer of the Year: $1,000 prize (in addition to the prize and getting one of their designs printed, they'll get the standard Threadless award of $2,500 value): Zack Davenport (alias: MrDavenport), "Lock Ness"

-Blogger of the Year: $1,000 prize, plus the honor of choosing an unprinted designer to get printed and a free trip to the annual Threadless Meetup: Jessica Yu (alias: Jess4002), blogger, picked Ryder Doty's (alias: Ryder Revolution) "A Flying Dog in Outer Space" to be printed

-Newcomer of the Year: $1,000 prize: Ben Chen (alias: BenChen)

-Kids Design of the Year: $1,000 prize: Kristen Howdeshell's (alias: KristenKC), "Dandy Lions"

-Slogan of the Year: $1,000 prize: Josh Miller's (alias: PuppetMeat) "If Your Pants Are on Fire, Being a Liar Becomes Less Important"

-Collaboration of the Year: $1,000 prize: Brian Cook (alias: Chengui) and Piper Kirkby's "Self Portrait"

-Scorer of the Year: $1,000 prize (a new category that rewards the Threadless community member with the biggest correlation between high scores and prints): Dan Maltzman (alias: Maltzmania)

-Numerous honorary Bestee Awards

To learn more about the Bestee Award winners visit: http://www.threadless.com/bt

About Threadless: We're not your average t-shirt company. The designs on Threadless tees are sourced from an ongoing open-call for t-shirt submissions from a worldwide community of amazing artists and designers. Once submitted, our community of over 1 million members casts votes that help decide which designs become Threadless tees. Threadless began in 2000 as a hobby and has since become the poster child for the power of crowdsourcing: integrating the involvement of a passionate, authentic and highly active community into every aspect of our business. In other words, we're all awesome together! Join the awesomeness at www.threadless.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/2010/03/prweb3697004.htm

eBrandz Relaunches Youtube Channel

eBrandz announced the relaunch of their channel on Youtube. The channel will feature videos of client testimonials, case studies and client videos.

(PRWEB) March 8, 2010 -- In an attempt to enhance customer experience, search marketing company, eBrandz Inc, recently announced the relaunch of a Youtube channel. The eBrandz Youtube channel will now feature videos of client testimonials, case studies and client videos produced by eBrandz. The reviews can be viewed by existing and prospective customers. The company aims to help customers make an informed decision about their services by showcasing these videos to potential clients. The eBrandz youtube channel is already three years old and this relaunch will see additon of quite a few videos.

With global operations spanning New York, Mumbai, London and Singapore, eBrandz has already created a niche for itself in the search marketing industry. With close to 7 years of experience, eBrandz is an industry veteran with an experience of more than 7000 search marketing projects. The company prides itself in providing high quality, affordable services for individual entrepreneurs and small businesses in order to help them increase their web footprint and online sales.

The new eBrandz Youtube channel is in line with eBrandz's strategy of focusing more on Social Media Marketing strategies for its clients as well as itself.

With the new eBrandz Youtube channel, the company hopes to be able to reach out to more clients and give them a platform to give constructive feedback that will allow eBrandz to hone its services to deliver according to individual client needs. Prospective customers will be able to get in-depth information about the type and quality of services provided by the company and learn from the experiences of existing clients. This is another step in the company's endeavor to provide high quality customer services.

The best way for any client to make up his/her mind about the services of a company is to listen to or read client reviews that are honest and explicit. This is what eBrandz hopes to achieve through this Youtube channel.

About eBrandz Inc: Launched on September 9, 2003, eBrandz Inc has grown to 300 employees and offices across major cities. The company's clients include some of the biggest brand names from more than 40 countries. Being a small business, eBrandz really understands the challenges for small business owners and entrepreneurs and hence eBrandz loves helping small business. Founder and CEO Milind Mody has hand-picked an expert team of marketing professionals to provide high quality customer-focused services to provide best value to its clients. eBrandz was short listed by B2B magazine for its Marketers Resource Guide for 2008 and 2009. The company was also recognized as one of the best Search Engine Optimization providers in the world by Digit Magazine.

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For the original version on PRWeb visit: http://www.prweb.com/releases/2010/03/prweb3698334.htm

Research Identifies The Most Infringed Terms Within Domain Names

Corporation Service Company® (CSC), the leading domain management and brand protection company, announced today the findings of a recent study that found the most infringed terms within domain names are "www" and "online".

London, UK and Wilmington, DE (Vocus) March 8, 2010 -- Corporation Service Company® (CSC), the leading domain management and brand protection company, announced today the findings of a recent study that found the most infringed terms within domain names are "www" and "online".

CSC analyzed more than 445,000 domain names to determine the most popular prefixes (words that appear before a brand name, like "my" in "mycsc.com") and suffixes (words that appear after a brand name, like "store" in "cscstore.com"). The data looked at more than 100 randomly selected brands and all domains filed through the Uniform Dispute Resolution Policy (UDRP). The top terms found were:

CSC validated the most common prefixes and suffixes against the main Web site addresses for 100 of the top corporate domain owners in order to determine whether brand owners or third parties had registered these popular variations. The results indicated that 64% of the top corporate domain owners do not own common variations of their domain names that include the "www" prefix or "online" suffix. Furthermore, the research revealed that third parties do a better job of monetizing traffic to domain names containing the "www" prefix than brand owners. Of the domain names containing this prefix registered by third parties, more than 80% point to pay-per-click advertising sites. Of the domain names containing the "www" prefix owned by brand owners, 67% did not point to any active Web site.

To understand how much traffic these domain variations could potentially drive, CSC analyzed the "wwwcscglobal.com" variation of the "cscglobal.com" domain name. The variation "wwwcscglobal.com" currently drives 1% of traffic to the main site.

When the same logic is applied to a consumer brand with an average of one million Web site visitors per day, a 1% difference in traffic can make a substantial impact. By failing to register a common variation of its domain name, that consumer brand could be missing 3.65 million visitors per year. In fact, consumer Web sites may experience significantly higher traffic losses than a B2B site like www.cscglobal.com.

"Companies cannot register every permutation of their brands in all domain extensions," said Vincent D'Angelo, Director of Global Brand Advisors with CSC. "However, brand owners can understand infringement patterns and use that knowledge to help mitigate risk and drive growth in Web traffic."

D'Angelo continued, "With more pressure on marketing departments to drive traffic to their Web sites, simply reviewing their current domain name strategy could increase these numbers at a much higher return on investment (ROI)."

To learn more about this research and how to protect your brand against infringed terms, join a free Web seminar from CSC on March 9, 2010. To register for the web seminar or to request additional information about the report, visit www.cscglobal.com/seminars.

About CSC Corporation Service Company, a privately owned service organization, provides matter management, corporate compliance, and trustee services for companies and law firms worldwide; corporate identity protection services for top global brands; and due diligence and transactional services for the world's largest financial institutions. It is one of the largest registered agent providers in the United States. Founded in 1899, CSC has 1,000 employees located throughout North America and Europe. Visit www.cscglobal.com to learn more.

For More Information, Contact: Justin Hartland (Europe) + 44 (0) 207- 854- 6183 or jhartlan(at)cscinfo(dot)com

Michelle Lau (North America) 302-636-5401 x3492 or mlau(at)cscinfo(dot)com

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For the original version on PRWeb visit: http://www.prweb.com/releases/2010/03/prweb3698134.htm

Self-Made Oregon Manufacturer Lands International Distribution

Peerless Products Buys Rohrer Manufacturing's Man Saver Post Driver for Distribution in 1500 Farm/Ranch Stores Across Australia.

Prineville, OR (PRWEB) March 8, 2010 -- Rohrer Manufacturing began as a practical idea by a Central Oregon rancher to ease the strenuous chore of driving posts for property, ranching and agricultural fences. Today, it's a million dollar business that just landed international distribution with Peerless Products, the Australian leader in the production and distribution of high quality air compressor, welding, and drilling equipment for Australia's agricultural industry.

Rohrer Manufacturing's patented, pneumatic air-powered fence post drivers eliminate the back breaking job of hand driving posts. The Man Saver Post Driver provides an alternative to larger, more expensive, heavy equipment, saving time and increasing efficiencies of laying fences for ranch/farm, construction and agricultural industries.

In Australia, the agricultural and mining sectors account for 10 percent of GDP (Gross Domestic Product) and are 57 percent of the nation's exports. Peerless Products had been interested in a "star picket driver," but had found others to be expensive and difficult to maneuver on-site. It discovered Rohrer's products through an online search.

"Peerless has been manufacturing air compressors for 50 years. We are very proud of the quality of the products that we market," said Andrew Healey, National Marketing Manager, Peerless Products. "We believe that the quality of the Man Saver Post Driver is first class. We are very proud to be representing this great product in the Australian market."

Peerless Products has sold its first 125 post drivers and plans to sell significantly more during the height of Australia's fencing season, starting in March. The Man Saver Post Driver sells individually and bundled with an air compressor package, which includes a 6HP Honda engine that is the most popular model Peerless Products manufactures for farming.

"We expect the deal to double the production and sales of the Man Saver Post Driver," said Wendie Every, marketing representative for Rohrer Manufacturing and owner of Every Idea Marketing, the agency for Rohrer Manufacturing. "This is a real marketing success story and a great case study for any American inventor with a great idea," continued Every.

As part of Every Idea's marketing strategy, the agency recommended Rohrer enlist in significant SEO (search engine optimization) promotion to ensure those searching online for post drivers could easily find Rohrer Manufacturing. Every Idea also helped develop an online shopping e-commerce? Website so Rohrer Manufacturing, an Oregon based business that began out of Dan Rohrer's shop in Powell Butte, OR, could sell internationally with minimal investment. Rohrer Manufacturing is satisfied with its domestic distribution and is now interested in expanding internationally to places like Canada, Mexico and Australia. The fact that Peerless Products found the company from the Website is a huge testament to the effectiveness of this e-marketing strategy.

The driver is being retailed in Australia, with taxes, for approximately $1,800.00 (Australian) and the bundled air compressor and Man Saver Fence Post Driver package is approx $3,950.00 (Australian). It will be made available for any one of Peerless Products network of 1500 stores throughout Australia to purchase and sell.

About Rohrer Manufacturing The Man Saver Post Driver was first developed by Dan Rohrer in response to a fence builder who was complaining about his back and wishing for a "wonder tool." In less than a month, the first Man Saver Post Driver was manufactured and sold. Since then, Dan Rohrer has developed a series of fence post drivers and expanded their capabilities with various adapters that allow them to drive almost any shaped post on the market up to 3.5" diameter. It is used in farm, ranch, rangeland, or vineyard fencing and it is also a great tool for highway department fence post driving needs. The products are American made and manufactured locally in Prineville, Oregon. To learn more or to view a demonstration video, visit www.fencepostdriver.com

About Peerless Products Australia Based in Bendigo, Victoria, Peerless Products is an Australian owned and operated family business committed to providing the very best service to customers. Its nationwide dealer network and an extensive support team ensure customers get all the technical and product advice needed. As part of its commitment to the industry, Peerless Products continually researches and manufacturers state-of-the-art technologies and products worldwide. As the founding active member of the Australian Commercial Air Compressor Association, Peerless Products ensures that the highest standards are maintained and that its customers purchase genuine rated air compressors. To learn more, visit www.peerlessproducts.com.au/.

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For the original version on PRWeb visit: http://www.prweb.com/releases/2010/03/prweb3689204.htm

eMedDecor.com Selects OrderDynamics for Growth on eCommerce SaaS Platform

OrderDynamics, Canada's leading On-Demand eCommerce Solution provider, announces recent customer acquisition, Health Care Logistics, a worldwide provider of medical equipment since 1978.

(PRWEB) March 8, 2010 -- A recent re-launch of their consumer division, eMedDecor and More, Health Care Logistics looked to OrderDynamics for their superior, SaaS technology and ecommerce account management services centered on growing sales.

"OrderDynamics gives us a single, robust eCommerce platform technology solution to power our B2C websites. Their SaaS delivery model emphasizes growth and provides a structured process to manage traffic and conversions," explains Bethany Reid, Brand Manager for eMedDecor. "We simply outgrew our previous eCommerce platform, which didn't have the features or management capabilities to support our growth" Continues Bethany. "OrderDynamics helped us understand a reasonable growth target and works proactively with our marketing team to achieve our goals".

The new eMedDecor.com website launched on OrderDynamics in 90 days with a broad selection of gifts and accessories and an easy-to-use design.

Some of the new site features include: "Shop by Profession", for example Doctors, Dentists, Nurses, and Veterinarians which helps the consumer find products unique to them. Gift Services like Wish Lists, Gift Certificates, Gift Messages, Wrapping Services, and Product Personalization make the site great for gift givers. Easy navigation features such as intuitive product search, user ratings and reviews, guided navigation filters, and express checkout to create a fast and fun shopping experience.

"We congratulate the team at Health Care Logistics and look forward to a long term partnership" says Michael Benadiba, CEO of OrderDynamics.

About eMedDecor and More: The eMedDecor.com website is a consumer website providing over 2,000 medical related products in categories such as Dental, Doctors, Nursing, Pharmacy, Veterinary and more. eMedDecor.com offers an exciting range of products for Appreciation and Recognition, Books, Cards, and Paper, Clothing, Collectibles, Décor, Office Accessories, Personalized Products, and Tools of the Trade. eMedDecor.com also provides easy shopping options such as Gift Certificates, Gift Wrapping, Gift Messaging, and Personalization.

About OrderDynamics Corporation: OrderDynamics Corporation is a privately owned eCommerce platform service provider for high-growth B2B and B2C businesses. The success of OrderDynamics is highly attributed to its Software-as-a-Service (SaaS) eCommerce platform and Dynamic Merchandising concepts which provide superior control and help drive revenue. The OrderDynamics solution caters to multi-channel retail, manufacturing, business-to-business, and complex online retail. OrderDynamics officially launched its On-Demand eCommerce Solution in 2006 after 2 years of research and development.

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For the original version on PRWeb visit: http://www.prweb.com/releases/ecommerce/saas/prweb3694044.htm

Email Marketing Services Provider Boomerang.com Launches BlastWizard 7.1, Latest Version of the Company's Award-Winning Email Hosting Tool

BlastWizard 7.1 Makes Job Scheduling Faster than Ever; Next Online Live Demos of BlastWizard Take Place on March 9 and March 11

(PRWEB) March 8, 2010 -- Palo Alto, Calif.–based Boomerang.com, email marketing services provider, has announced the availability of a new version of BlastWizard, its email hosting tool. Among the new features for BlastWizard 7.1 are enhancements for SFDC integration that make email job scheduling faster than ever by eliminating the timing out that typically accompanies the wait for larger recipient lists to load. Users of salesforce.com voted BlastWizard the "Best Mass Email Tool" in 2008. Presented by Boomerang, the next Live BlastWizard Demos take place on March 9 and March 11.

"BlastWizard provides users with the kind of functionality that earns it accolades," said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. Kearney began his career at Digital Equipment Corporation and later served as product line marketing manager for MIPS Computer Systems. His articles on email marketing have appeared in publications such as DM News. AllBusiness and others have quoted him on his email marketing expertise. Kearney earned an MBA from Cornell University's S.C. Johnson Graduate School of Management.

"Boomerang continually strives to develop the very best possible email hosting tool, one that works well not only for the enterprise, but also for small and medium sized businesses alike," Kearney continued. "Additionally, the team at Boomerang, knowledgeable in how email marketing differs across organizations of different sizes, can provide customized, actionable advice for clients of all types."

Anyone may follow Boomerang on Twitter @boomerang_com, and members of LinkedIn are welcome to join Email Marketing Tips, the company's group there. Additionally, Boomerang regularly posts valuable email marketing advice to its blog of the same name, Email Marketing Tips.

BlastWizard integrates with Microsoft Outlook® and clients' various existing databases, and users can create custom email applications using Boomerang's Application Programming Interface (API). Furthermore, Boomerang helps marketers learn how to use email effectively: Boomerang's email marketing video training is available for free, and unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers to help small businesses best utilize email marketing tools, as well.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

About David Kearney, Email Marketing Expert: A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang: Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters Corporate Account Manager, Boomerang 2100 Geng Road, Suite 102 Palo Alto, CA 94303 (650) 798-1038 direct (800) 779-7792 x138 toll free swatters AT boomerang DOT com FAX: 650-688-4303 boomerang.com blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner President & CEO, STETrevisions BrentSkinner AT STETrevisions DOT com

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Marketo Customers to Share Sales and Marketing Alignment Best Practices at Sales 2.0 Conference

Appirio and Corporate Visions Improve Sales Productivity in the Cloud with Marketo

(PRWEB) March 8, 2010 -- Marketo, the revenue-focused marketing automation company, today announced that two of its customers; Appirio, a cloud solution provider, and Corporate Visions, a sales and marketing consulting firm, will present their use of Marketo to improve sales and marketing alignment and drive faster and better sales results tomorrow at the Sales 2.0 Conference in San Francisco.

"Achieving alignment between marketing and sales departments is the largest opportunity for improving business performance today," said Jon Miller, Vice President of Marketing at Marketo. "The success that Appirio and Corporate Visions have achieved with Marketo demonstrates that when marketing and sales teams align around a single revenue cycle, they can create dramatic improvements in marketing ROI, sales productivity, and most importantly top-line growth."

Marketo's cloud-based marketing automation and sales effectiveness solutions enable collaboration from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Unlike other solutions that focus primarily on the needs of sales or marketing, but not both, Marketo provides uncompromising solutions for both sales and marketing, including the industry's best lead management solution and the only sales effectiveness solution that combines online behavior tracking with analytics to focus resources on the hottest leads and opportunities.

"Marketo gives our sales and marketing teams a great deal of insight into the needs and focus areas of our customers and prospects," said Kirk Crenshaw, Director of Marketing at Appirio. "Marketo Lead Management and Marketo Sales Insight specifically have enabled us to improve sales and marketing effectiveness through lead scoring, lead nurturing and more effective lead management."

"Marketo has greatly improved the alignment of our marketing and sales organizations," said Tim Riesterer, Chief Marketing Officer and Senior Vice President of Strategic Consulting at Corporate Visions. "Moreover, using Marketo, marketing's contribution to the sales pipeline grew by 10x and marketing-sourced contribution to revenue shot to 25% - with no additional resources, no IT and no outsourcing."

Sales 2.0 Conference Details

The 2010 Sales 2.0 Conference is where forward-looking sales and marketing leaders will learn how to leverage sales-oriented SaaS technologies so their teams can sell faster, better, and smarter in any economic climate. The two-day conference reveals innovative strategies that make the sales cycle more efficient and effective for both the seller and the buyer. Produced by Sales Dot Two Inc. and co-hosted by Selling Power magazine publisher Gerhard Gschwandtner, the Sales 2.0 Conference will be held on March 8th and 9th at the Four Seasons Hotel in San Francisco.

About Marketo

Marketo is the revenue-focused marketing automation company, revolutionizing how marketing and sales teams of all sizes sell and succeed at every stage of the revenue cycle. Delivered in the Marketing Cloud, Marketo's powerful and easy solutions provide the fastest time to value and ignite explosive revenue growth from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.

Marketo Lead Management helps Marketers acquire, nurture and qualify more high quality sales leads with less effort, while Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close business faster. Known for providing breakthrough innovation and the utmost in usability, Marketo was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the Force.com AppExchange. As of January 2010, more than 400 enterprise and mid-market clients in 14 countries have selected Marketo.

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NewspaperDirect Partners with Atlas Media Communications for Newspaper Print-on-Demand in the UAE and GCC

NewspaperDirect's 1,400+ national and international publishers can now offer full-content, same-day newspapers in their original format to their customers throughout the Arab states of the Persian Gulf.

Vancouver (PRWEB) February 25, 2010 -- NewspaperDirect Inc., the world leader in multi-channel newspaper and magazine content distribution and monetization, announced that it has partnered with Atlas Media Communications in Dubai to provide NewspaperDirect's publishing partners with high-quality newspaper printing and distribution services, with volume flexibility, throughout the United Arab Emirates. Under this partnership, Atlas will print and deliver in the UAE, full-content, DAY A newspapers for NewspaperDirect's 1400+ publishers, in their original format and in full colour, using the latest Screen TruePress Jet520 digital press from Dainnippon Screen Mfg. Co Ltd. and Hunkeler finishing solutions.

The technology will be showcased at the Abu Dhabi Media Summit on March 9-11, after which the service will be rolled out to subscribers, retail outlets and airlines in Dubai, delivering key American, British and European titles on the day of issue, and introducing new, smaller-volume titles to the growing international community in Dubai and the UAE.

"NewspaperDirect is proud to partner with Atlas Media Communications in Dubai," said Alex Kroogman, CEO of NewspaperDirect. "Atlas not only brings over 16 years' experience in the commercial printing and distribution business to our digital print network, its reputation for innovative technology, superior quality and impeccable service make it the ideal solution provider to exceed the expectations of our publishing partners today and into the future."

NewspaperDirect's network of more than 1,400 national and international newspaper titles include The Daily Mail, The Guardian, International Herald Tribune, Le Figaro, Sueddeutsche Zeitung, Frankfurter Allegemeine Zeitung, Los Angeles Times, Washington Post, National Post, El Pais, The Sydney Morning Herald, Il Giornale, Yomiuri Shimbun, to name just a few.

"Being the first to invest in this technology in the region, and the second worldwide, is a great step toward developing an important niche sector in media distribution in the UAE," commented Amit Radia, CEO of Atlas Printing Press. "We chose to partner with NewspaperDirect because of its strength in publisher relations, an unmatched selection of titles and 10 years experience in global Print-on-Demand distribution. I am confident that with our new equipment and NewspaperDirect's operational excellence, we are well poised to completely revolutionise newspaper distribution in this region."

With well-established delivery channels across all six continents, NewspaperDirect's License Partners sell its digitally printed publications to all key market segments, including: hotels, retail, home subscribers, corporate offices, embassies, airports, libraries, educational institutions and major events.

Media resources NewspaperDirect website: newspaperdirect.com PressDisplay website: pressdisplay.com PressDisplay blog: blog.pressdisplay.com/ Facebook: facebook.com/PressDisplay Twitter: @pressdisplay

Atlas Print and Media Atlas Printing LLC is a 16 year-old printing company with its head office and print publishing division located in Al Quoz, Dubai and the International Media Production Zone and commercial production facilities located in Al Garhoud, Dubai. With a staffing level of over 225 personnel specializing in the print of publications and magazine work, Atlas is recognized as one of the premier magazine printers in the region. The commercial division specializes in jobs such as stationary, promotional leaflets, brochures print of sales products and high-end corporate literature.

A vast array of equipment ranging from the latest computer-to-plate and pre-press output devices complement the two 16pp heat-set commercial KBA web presses at both locations, eight-colour Heidelberg Presses, and Roland five-colour press with online water-based varnishing. With a complete bindery, Atlas is capable of producing up to 7,000 books and magazines per hour. The complete line-up of finishing equipment ranges from Muller Martini Perfect and Saddle Stitching lines plus UV Varnishing, Gold Foiling, Laminating and a host of other complete ancillary equipments both in digital and offset in position. Atlas can handle short-run commercial to the high-volume magazines runs in excess of 500,000.

Recently, the company invested in a Screen Truepress digital web for printing short-run newspapers for the GCC market, with production commencing in March 2010. With this we cater for printing of all international newspapers such as the The Daily Mail, Daily Telegraph, Le Monde, Irish Times, etc., in short-run quantities for the regional market, with delivery coincident with newspapers in the European market. An associate company of Atlas Printing Press called Atlas Media Communications LLC, which focuses on new media print and technology, is managing this. It has relationships with various strategic partners all over the world to develop niche print and new-media technologies that complement the existing production facilities and with a high value add.

About NewspaperDirect Inc. NewspaperDirect delivers the world's newspapers and magazines to millions of readers the way they want to receive them — in print, online, or on their mobile device or e-reader — wherever they live, travel, work or play. With the most innovative digital publishing technology in the industry and the only zero operational-cost business model, NewspaperDirect is recognized as the world leader in multi-channel content distribution and monetization, and is the chosen partner of more than 1,400 publishers from 93 countries. NewspaperDirect's proprietary technology is the foundation behind its highly acclaimed global distribution services: Print-on-Demand, PressDisplay.com, and its privately branded ePaper solution, SmartEdition.

NewspaperDirect has agreements with more than 1,400 newspaper and magazine publishers from 93 countries around the globe to market, sell and distribute their publications worldwide in print or online. The NewspaperDirect global Print-on-Demand and ND Press network has grown to more than 100 License Partners with over 1,200 print locations in more than 100 countries. This network includes distributors, luxury hotels, cruise ships, yachts, airlines, retailers, libraries and research facilities. In addition, NewspaperDirect prints and distributes newspapers at major business, political and sporting events such as the Olympics and the G8 Summits. Founded in 1999 and headquartered in Vancouver, Canada, NewspaperDirect has offices in London and Düsseldorf.

Contact: Tim Cox, ZingPR, tim(at)zingpr(dot)com, +1-650-369-7784

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First Virtual Optical Store Serves Military Personnel

ArmedForcesEyewear.com, the military division of FramesDirect.com (the World's Largest Online Optical Store), will unveil the first Virtual Eyewear Store at Goodfellow Air Force Base on March 24, 2010.

San Angelo, TX (PRWEB) March 8, 2010 -- In 2009 ArmedForcesEyewear.com was asked to address the long-standing requests for enhancements to the Army & Air Force Exchange Service (AAFES) eyewear benefit from advocacy groups to a Pentagon-level panel. The main issue on the table was that military individuals around the world did not have easy access to obtain eyewear, especially while serving in theatre arenas.

With the support of AAFES, ArmedForcesEyewear.com provided electronic access to AAFES beneficiaries through a customized and exclusive optical website, www.armedforceseyewear.com, allowing military personnel easy access worldwide to over 100,000 prescription and sunglass products via the internet. Immediate response was phenomenal, and service members around the world were able to get replacement eyewear and contact lenses shipped directly from the US, despite the fact that no optical facility was nearby.

Next, the game-changing enterprise was asked to convert FramesDirect.com's patented FrameFinder TryOn technology and biometric algorithm into a self-service unit. The result is a patented virtual try-on system that allows patients to take their own picture, try on eyeglasses and sunglasses, and purchase eyewear securely over the internet in one seamless process. The virtual try-on system gives patients the experience of a traditional brick-and-mortar eyewear store, but can be transported to any location in the world. For the rollout and proof-of-concept test in just a few weeks, an eyewear consultant will be available to address individual questions and evaluate this concept for US Military.

"Military members, retirees, and their families in far-flung corners of the globe may soon have access to outstanding vision support thanks to this cutting-edge effort. The Virtual Eyewear Store unveiling at Goodfellow AFB opens a whole new era and beneficiary domain," says Lt Col Ric Peterson, AAFES Healthcare, Professional Services Group, Headquarters AAFES.

The first prototype version will be placed in the AAFES Mall on Goodfellow Air Force Base. Not wasting any time, ArmedForcesEyewear.com is already working on a second prototype version - a completely standalone unit with an all-in-one integrated design. Additionally, it will incorporate two-way video conferencing allowing those in the military community to interact with live customer support, receive optical guidance in frame selection, and get help with prescription lens ordering from customer service personnel in Houston, TX.

Goodfellow AFB serves as the pilot site for this project, and success in this location could lead to the implementation of additional kiosks in military installations worldwide.

About: ArmedForcesEyewear.com is an online optical retailer for active duty and retired military personnel, as well as dependents. The site offers thousands of name brand eyeglasses, sunglasses, prescription sunglasses, and contact lenses at special military discount prices. They also offer a streamlined ordering process, a prescription lens guarantee and dependable customer service.

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Banner Printing: Fast and Convenient Service through DPSBanners.com

Banners, whether small or large, have become a staple in most business advertising campaigns. Choosing a banner printing service should be hassle free, quick and convenient. A client should also be able to select from quality choices and receive the same quality when they receive their order. Digital Pre-Press Services delivers on all of these aspects of banner printing services and more.

Glendale, California (PRWEB) March 8, 2010 -- Getting the most out of an advertising campaign is something Digital Pre-Press Services recognizes. This is why DPS has streamlined their banner printing services to include an easy and very convenient way of providing businesses banners that are eye catching and professional.

Banner printing is easy and can be accomplished in two simple steps. The first step is to select the product and choose from any options that might be available. Clients can do this by selecting from the drop down bars, clicking the "Add to Cart" button and completing checkout by entering all applicable information. The next step in the banner printing service involves uploading the image that will be included on the banner. After that, DPS completes the banner printing and ships it in a secure box with cushioning right to the clients location.

Clients prefer DPS banner printing services due to the high quality and professionalism shown throughout the years in business and in experience. DPS offers their clients many options and top notch service from the beginning of the order, all the way through post-delivery customer service. Fast turnaround on a banner printing order is also an expectation that Digital Pre-Press Services holds in high regard.

Moreover, a variety of shipping options through UPS are available to ensure a client receives packages on time. Once an order is received, the client will be able to check the order status and tracking information of their banner printing order directly online through the DPS site.

Clients can also receive custom banner printing as well which includes an endless array of choices. DPS professionals will work with each client to ensure they are getting exactly what they need. Let professionals with years of experience help you focus on getting the most out of your custom banner printing investment.

Those who order in larger quantities will also receive a discount on their purchase which adds even more value to utilizing a trusted name such as Digital Pre-Press Services. Quantity discounts can be a great aid for a company looking to impact a market through banner advertising because it frees up extra funds to promote in an additional way. For even more savings on banner printing, visit DPSBanners.com and click on the Monthly Specials tab under the main Support section.

Choosing Digital Pre-Press Services for banner printing and custom banner printing needs provides clients a fast, convenient, professional and money saving experience that will help a business gain maximum exposure.

For additional information and details on specific selections, please visit www.dpsbanners.com.

About Digital Pre-Press Services, Inc.:

Founded in 1996, Digital Pre-Press Services is visible online at DPSBanners.com. The company, located in Glendale, California, provides simple, affordable and professionally designed banners that can be personalized and customized exclusively online. Through the site, DPS has a wide array of products including banner stands, window clings, car magnets, retractable banner stands, sidewalk signs, pre-designed banners and more.

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NeoEdge Appoints 19-Year Advertising Veteran to Vice President of Advertising Sales

Bob Lonigro Joins NeoEdge's Executive Team to Lead Company Ad Sales and Oversee NeoEdge's Extensive Catalog of Large Format Video Ad-Enabled Premium Games

San Francisco, CA (PRWEB) March 9, 2010 -- NEOEDGE, leading provider of large format video ads in casual games, today announced the appointment of Bob Lonigro as Vice President of Advertising Sales. Lonigro, a 19-year advertising veteran in digital media, will be responsible for leading NeoEdge's advertising sales efforts and will help build new casual games business models for NeoEdge that utilize social media. His expertise, combined with NeoEdge's vast experience in online digital media advertising, will expand the company beyond the web into social gaming and other platforms.

Lonigro's honed ad sales skills are well suited to head the charge of the largest catalog of large format video ad-enabled premium games, as he has previously held senior sales executive positions with Electronic Arts' Pogo.com, Future Media, IAC and GeoCities.com. Prior to that, he spent years in media planning, including tenure at Ogilvy & Mather, where he oversaw 12 Kraft Foods brands and planned and implemented over $160 million in annual media spending.

"Bob joining NeoEdge's leadership team marks a major milestone in the development of our business," said Lesley Mansford Chief Executive Officer of NeoEdge. "Bob's unique combination of online sales and media planning experience, his deep relationships with the advertising community and his familiarity with categories and brands that most appeal to our audience make him a tremendous asset to the team."

Prior to joining NeoEdge, Lonigro had served as the General Manager of Advertising Sales at Future Media. Before starting at Future Media, Lonigro was the Senior Director of National Advertising Sales at Electronic Arts, where he led the team that pioneered the industry's first video game deals and drove the advertiser surge in the online casual games segment. Bob has been in digital ad sales management since 1997 and was responsible for the primary ad revenue streams of GeoCities, which helped attract Yahoo!'s purchase of the company in 1999 for $4.6 billion.

"The NeoEdge ad products are some of the most innovative in the online space attracting a multitude of top advertisers," said Bob Lonigro. "I look forward to working closely with the team to expand current offerings and deliver new opportunities for brands & advertisers looking to reach the casual games consumer."

About NeoEdge NeoEdge, headquartered in San Francisco, California with sales offices in New York and Toronto, Canada, is the leading digital media company, providing total advertising and sponsored community solutions for the online casual games industry. In close partnership with many of the largest game publishers, portals and advertisers, NeoEdge has revolutionized the casual gaming experience by providing safe, simple and profitable ad-supported game play through its patent-pending technology suite and advertising services platform. In January 2009 NeoEdge was awarded Digital Publisher - Category Winner, in OnMedia's Top 100 Private Companies. In May 2009 NeoEdge was selected as one of the most promising private technology ventures and awarded the prestigious Red Herring 100 NA Award. To advertise with NeoEdge or learn more about increasing revenue through ad-supported casual games, visit NeoEdge. Play free games at Most Fun

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Scala and Infinitus Partner to Offer All-Weather, Full HD LCD Outdoor Digital Signage Displays

Infinitus is the first provider to offer Scala-enabled, all-weather, outside Full HD LCD screens.

(PRWEB) March 8, 2010 -- Scala has named Infinitus d.o.o. a Scala Certified Technology Partner. Infinitus, a global pioneer in large-sized LCD-based outdoor digital signage displays, is the first provider to offer Scala-enabled, all-weather, outside Full HD LCD screens. The displays are sold under the brand iMotion®.

iMotion Full HD LCD screen sizes range from 46 to 65 inches and are best suited for mid- to close-range applications. The displays feature a secure, landscape- or portrait-oriented enclosure that blocks outside air from entering the digital signage system, protecting the hardware from contaminants. iMotion's air conditioned enclosure technology allows it to operate within more extreme temperature ranges than other outdoor products on the market, and the system's internal temperature remains optimal, even when temperatures fluctuate in the external environment. iMotion also offers improved readability, even in direct sunlight.

"Scala is a leader in the digital signage market, and we are excited to offer Scala software users a new option for deploying more advanced and practical digital displays outdoors," said Dikran Tawitian, Marketing Manager of Infinitus. "The outdoor digital signage market is still emerging, and Scala's recognition of iMotion gives end users the confidence that it is a high-quality, versatile solution for communicating with customers."

iMotion screens are compatible with touchscreen, Bluetooth and Wi-Fi technologies, in addition to IP cameras and other ancillary accessories. The systems are available in single-sided and double-sided options.

"Infinitus' iMotion product overcomes many of the challenges traditionally associated with hosting an outdoor digital signage network," said Oscar Elizaga, Scala Vice President, EMEA. "We look forward to seeing future installations worldwide taking advantage of the durability and flexibility of the iMotion system as a key support of outdoor digital information and advertising networks."

For more information on the iMotion product line, visit http://www.infinitus-outdoor.com.

About Scala Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at www.scala.com.

©2010 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala and the Exclamation Point Logo are registered trademarks of Scala.

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Internet Marketing Conference To Hit Calgary AB In March

The Internet Marketing Conference hosts conferences all over the world and has made the decision to come to Calgary, AB. The line up of speakers is fantastic and this promises to be a great event.

(PRWEB) March 8, 2010 -- Internet Marketing Conference Calgary – March 16th – 17th – For the first time ever, IMC is coming to Calgary. After 10 years of successfully executing conferences all over the world – from Stockholm to Vancouver to Helsinki to San Francisco to Barcelona to Berlin and in between – Lennart Svanberg, founder and producer of IMC has decided it is time to include Calgary! In partnership with Anduro Marketing, Calgary's no. 1 Internet Marketing firm, IMC is looking forward to another fantastic event.

The line up of speakers is as follows:

Patrick Schwerdtfeger – Tactical Execution – Creating Social Media Victories Doug Lacombe – communicatto – Blogging Boot Camp Shauna Causey – Comcast – Cause Marketing: Social Media for Social Good Lennart Svanberg – IMC – Choosing Online Media Alli Marshall – Strix Insights – A Picture is Worth 10,000 Words Doug Lacombe – communicatto – Building Your Own SM Monitoring Dashboard Ian Lurie – Portent Interactive – Conversation Marketing Kevin Franco – Francomedia – Alternate Reality Games Evan Fishkin – Portent Interactive – Social Media and Gaming: The Untapped Market Gillian Muessig – SEOMoz – The Power Triumvirate of 2010: The Convergence of Social-Mobile-Local Chris Goward – WiderFunnel – The 6 Ways Your Site is Failing and How To Fix It Doug Lacombe – communicatto – Investor Relations 2.0 – Using SM to Reach Investors and Support Your Stock Ryan Merket – Facebook Consultant – Taking Facebook Connect to the Next Level – Social Context Dennton Fahl – BlackSun Inc – Fatal Mistakes the May Destroy Your Internet Marketing Campaign

A few testimonials from prior events can be found here. http://www.internetmarketingconference.com/testimonials

Click here http://www.regonline.com/Checkin.asp?EventId=820805 to Register and here http://www.internetmarketingconference.com/calgary for more information.'

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Razorfish Partners with Marin Software to Deliver Superior Paid Search Results

One of the world's largest interactive agencies achieves impressive time-saving, optimization, and ROI-boosting results for clients like Victoria's Secret, J. Crew, Shutterfly, Starwood, Weight Watchers, Disney, Polo Ralph Lauren, and CapitalOne with Marin Search Marketer®

(PRWEB) March 8, 2010 -- Marin Software, provider of the leading enterprise-class paid search management application for large advertisers and agencies, today announced that Razorfish, one of the largest interactive marketing companies in the world, has dramatically improved the effectiveness of its paid search marketing services by implementing Marin Search Marketer®. With Marin, Razorfish has reduced the time spent on daily bidding, reporting, and campaign management by up to 50% for many of its brand-name SEM accounts, driving huge efficiency gains for its clients' large-scale paid search marketing campaigns.

News Facts: As one of the largest interactive agencies in the world, Razorfish operates an extensive search marketing department, delivering full-service SEM and SEO services to brand clients. The search marketing team of 100+ experts is spread across the U.S. and manages hundreds of accounts for over 50 large brands, including Victoria's Secret, J. Crew, Shutterfly, Starwood, Weight Watchers, Disney, Polo Ralph Lauren, and CapitalOne.

With search marketing being such a crucial – and fast-growing – part of Razorfish's business, Razorfish needed a next generation application that could efficiently handle the paid search programs of their diverse clientele; automate reporting for analysis and trend spotting; and provide sophisticated geo-targeting features for large accounts, as well as easy-to-use optimization and creative testing features for smaller accounts.

Razorfish undertook a comprehensive review of paid search management applications and chose Marin Search Marketer for its ability to accurately measure and improve paid search ROI, quickly onboard new clients, and streamline the process of bid and campaign optimization.

Results: Razorfish account managers and account executives use Marin Search Marketer on a daily basis to manage all aspects of their clients' paid search programs – from bid management and reporting, to campaign analysis and optimization – while managers use Marin's dashboard to get a high-level view of program performance.

Marin's ability to create reports in minutes was a real plus for Razorfish, as time saved from doing manual tasks could be reinvested into improving client support, integration, and strategic planning.

Razorfish estimates achieving the following results with Marin Search Marketer: reduced time spent on daily bidding, reporting, and campaign management by up to 50%; reduced time spent on-boarding new clients by two-thirds; re-investment of team resources to better serve clients and optimize campaigns for higher performance and ROI led to increased budgets on many accounts; and more accurate daily, weekly, and monthly reporting – at the keyword, ad group, campaign, and trend (seasonal, promotional etc.) level.

Quotes: "Marin has increased efficiency for the entire search marketing team. By migrating all of our paid search accounts onto one central resource, our teams can spend more time thinking and less time executing, so they can focus on innovative ways to grow and optimize our clients' search programs. In short, Marin allows us to deliver better service, better insight and better results," said Matthew Greitzer, vice president of search marketing at Razorfish.

"With Marin, I can instantly get a 360-degree view of how our search marketing program is working for our clients at a variety of levels," said Lindsay Blankenship, director of search marketing at Razorfish. "The filter functionality allows for me to quickly sift through an account to understand performance across client KPI's across hundreds of thousands of keywords and seamlessly generate critical reports with the click of a button, and measure ROI to the keyword level on any account at any time."

"As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale paid search programs for their clients," said Chris Lien, chief executive officer, Marin Software. "Razorfish has long been a leader in embracing the latest technologies to deliver extremely effective marketing and advertising programs, and by adopting Marin Search Marketer as their paid search management application for use on hundreds of brand-name accounts, they have once again proven they are innovators in interactive marketing."

Resources: About Marin Software About Razorfish About Marin Search Marketer

About Marin Software: Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer®, designed for those spending at least $100,000 monthly on paid search, addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Over 175 companies are running on Marin Software, including some of the world's largest interactive agencies and advertisers. Marin's clients manage over $850 million of annual paid search spend in the Marin Search Marketer application.

About Razorfish: Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. Razorfish is part of the Publicis Groupe (Euronext Paris: FR0000130577) VivaKi organization. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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For the original version on PRWeb visit: http://www.prweb.com/releases/2010/03/prweb3697154.htm

National Organization of Physicians-in-Training Chooses Mailing List Company MGI Lists to Represent Postal and Email List Masterfile.

Leading mailing list company MGI Lists has been selected to manage the postal list and email blasts of the American Medical Student Association (AMSA), the student-governed, national organization committed to representing the concerns of physicians-in-training. With a membership of more than 62,000 medical students, premedical students, interns, residents, and practicing physicians from across the country, AMSA continues its 60-year commitment to improving medical training and the nation's health. This is the first time this prestigious mailing list is being professionally managed to assist brokers and mailers.

(Vocus) March 8, 2010 -- American Medical Student Association (AMSA), the oldest and largest independent association of physicians-in-training in the United States, has selected mailing list company MGI Lists to manage the new AMSA Masterfile. The MGI List Division of Marketing General Inc. is proud to announce the availability of this new List Masterfile for AMSA, which includes postal mailing lists and the option to send email blasts.

The AMSA Masterfile contains postal and email addresses for active members (medical students, premed students, interns, and residents) as well as practicing physicians who remain active in the organization. This highly selectable Masterfile can be customized in many ways including by AMSA membership type (medical students, interns/residents/premed students, practicing physicians, or AMSA medical school chapter presidents). Medical students can be further selected by year of graduation, by medical school, or by geographic area. Interns/Residents and Practicing Physicians can be further selected by medical specialty including Anesthesiology, Family Practice, Internal Medicine, Obstetrics and Gynecology, Pediatrics, Psychiatry, General Surgery, or Orthopedic Surgery.

"We are excited about partnering with this highly regarded student-governed organization that helps to improve physician training and ultimately the entire healthcare system in the U.S.," said MGI Director of Media Services Barbara Armentrout. "We are excited about making these valuable names available for direct marketers as they map out their Spring and Summer marketing campaigns."

For more information on the AMSA Masterfile or for other offerings from the MGI List Division of Marketing General Inc., please contact list manager Santo Scrimenti, 800.899.4420 ext 390 or 703.706.0390, sscrimenti(at)mgilists(dot)com or visit www.MGILists.com.

Marketing General is the largest association marketing firm in North America and provides a wide range of membership, marketing, branding and list services. MGI serves 130 associations nationwide, employs 60, and has capitalized billings in excess of $40 million.

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For the original version on PRWeb visit: http://www.prweb.com/releases/2010/03/prweb3683304.htm

Finding 2,000 Advertisers in India

Advertisers-India.com announces the launch of its 2010 Directory featuring direct contacts of top advertising and marketing decision makers in over 2,000 companies across the country.

With economic recession taking a breather, advertising agencies and PR firms are now back in the hunt for fresh clients as budgets start getting healthier. And, it's not just them - web development companies, creative houses, publications and media houses; virtually everyone on the block is trying to get their share of facetime with potential new clients.

Helping catalyze a large part of this direct marketing exercise is Advertising-India.com, the leading directory publisher featuring top advertising and marketing decision makers from some of the biggest companies and brands across the country. The company recently announced the launch of its 2010 Advertisers Directory, which houses the direct contact information of key advertising and marketing decision makers in some of the biggest companies in India.

"It's just about connecting dots", said Nishith Mathur, owner of an SEO company in Mumbai. "The toughest thing usually is finding the right person within a company and being able to establish contact. With this database, the most difficult part of the sales activity has become the easiest", he continued.

This year, the Indian Advertising Industry is set to grow to almost 21,145 crore (roughly 4.75 Billion Dollars) cushioning the entry of boutique companies like the one Nishith Mathur represents.

As companies venture into newer areas of marketing and branding like social networks and conversation sites like Twitter, this directory is bound to be an invaluable resource for small agencies and boutique firms which provide these services.

"Each contact in our database is phone verified, ensuring that our clients don't waste their time and resources chasing dead leads", commented Siddhart Mehta, a client services manager.

Attractively priced at INR 1,499/-, The 2010 Advertisers Directory has gotten off to a good start this year with sales of almost 1,100 copies registered within 1 week of launch. The company plans to roll out an update to the directory during the later half of this year.

To know more about the 2010 Advertisers India Directory, please visit www.advertisers-india.com.

About Advertisers-India.com Advertisers-India.com is a product of minus6 Interactive, one of India's leading companies in the new media direct marketing space. With 4 offices across the country, minus6 helps some of the biggest brands in the world connect with the Indian consumer.

www.advertisers-india.com www.minus6.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/advertising/india/prweb3695784.htm

Sunday Mirror Refuses to Publish Jury Team Advertisement

The Jury Team political movement this weekend launched its general election campaign with newspaper and magazine advertisements reaching a circulation of over 5 million people.

(PRWeb UK) March 7, 2010 -- The Jury Team political movement this weekend launched its general election campaign with newspaper and magazine advertisements reaching a circulation of over 5 million people.

However the Sunday Mirror banned the advertisement. The staff cited "a variety of political reasons" for not publishing the advertisement.

Sir Paul Judge, founder of the Jury Team, said: "Although we are independent, some people have previously accused the Jury Team of being on the right even though our proposals are very supported by the working people of the UK. So it is interesting that the Sunday Mirror is prepared to ban our advertisement, seemingly so we do not influence their readers who tend to be on the left. In fact there are people across politics who are fed up with our current two party system. They want to join the growing movement for a real alternative based on referendums which let the people express their views. However the Sunday Mirror, alone among all the media outlets we approached, seems to want to keep its readers in the dark".

Editorial and commercial considerations are meant to be separate. The Sunday Mirror has this weekend been commenting on Lord Ashcroft and the effect of his funding on the political process. It however appears that the Mirror is prepared to ban advertisements for political reasons.

On Thursday 4th March a Display Sales Executive in the Advertising Department of the Sunday Mirror, told the Jury Team:

"After careful consideration, I am sorry to tell you that we will not be able to carry the advert due to a variety of political reasons."

The Jury Team representative emailed back on Friday 5th March asking for clarification. Later on Friday 5th March, the following reply was received:

"As my email stated, the booking was subject to editorial approval, which editorial have not given. As a (sic) advertising department we work to this and if you would like to query it further, please take this up with our head of advertising Catherine Allen."

Despite further requests from the Jury Team, the Sunday Mirror has declined to elaborate.

The same advertisement was carried in a wide range of newspapers and magazines including The Sunday Times, The Independent on Sunday, the Sunday Telegraph, The Observer and The Mail on Sunday, in the Scottish Herald and Scotland on Sunday and in the magazines The Economist, The Spectator and The New Statesman.

As part of its commitment to opening up democracy, the Jury Team advertisement invited people to go to the Jury Team website, www.juryteam.org, to register their details to become a candidate in any of the 650 constituencies that will be contested in the forthcoming UK general election.

Sir Paul Judge, founder of the Jury Team, said: "The British people are fed up with their politicians. Each of the main traditional parties has had ample opportunity to set out what it stands for in the next five years. They have failed to do this. We will now turn the tables and give the British people a real opportunity to influence the laws that are passed. Our Proposals are all supported by an overwhelming percentage of the electorate. We will pass the necessary legislation and then ask the people to confirm the laws in an authorising referendum."

The Jury Team Proposals include having a referendum on whether the UK should stay in the EU, setting up an English Parliament, reducing the number of MPs by a third, changing Commons elections to proportional representation, limiting government borrowing to 10% of expenditure, protecting bank customer deposits from casino banking, limiting UK troops in Afghanistan to the NATO average, requiring private medical insurance for non-EU visa holders and limiting benefits to 80% of the after tax minimum wage.

The advertisements show a warped picture of the Houses of Parliament, the Commons Chamber or the famous front door of No. 10 Downing Street to represent how the country's political processes have become perverted by the effect of dominant parties. After listing the Jury Team's Proposals, the advertisements say:

"Go to www.juryteam.org to see details of these Proposals and how much the electorate support them. We will give back to people their pride in this country and its institutions. They will become the ultimate jury.

"If you like the idea of the people having the right to vote on the Proposals, become a candidate for the Jury Team. Sign up on the website.

"We are now inviting principled and independent people to become candidates to be MPs. We will help good candidates to get elected. When elected you will vote for the Jury Team's Proposals but on the basis that these will not become binding until agreed by an authorising referendum. You will otherwise be free to use your best judgment in voting on behalf of the country and your constituents. No party whips."

Sir Paul added: "If you are not happy with the current political parties and their politicians, now is the time to stand up and be counted. Step forward and make a difference or stop complaining."

Editor's Note: The full text of the advertisement is:

If the turkeys won't vote for us, we need to change the turkeys.

Become an MP

Do you believe that the British people should have the right to vote on:

• Staying in or leaving the EU • Setting up an English Parliament for English matters • Reducing the number of MPs by a third (from 650 to 433) • Changing Commons elections to proportional representation • Requiring referendums on petition by 5% of the electorate • Limiting government borrowing to 10% of expenditure • Protecting bank customer deposits from casino banking • Limiting benefits to 80% of the after tax minimum wage • Sentencing violent criminals to 'army style' punishment • Limiting UK troops in Afghanistan to the NATO average • Requiring private medical insurance for non-EU citizens • Establishing a 10 year residence requirement for UK Citizenship • Allowing state schools to opt out from local authority control • Requiring stores to let customers leave excess packaging

Go to www.juryteam.org to see details of these Proposals and how much the electorate support them. We will give back to people their pride in this country and its institutions. They will become the ultimate jury.

If you like the idea of the people having the right to vote on the Proposals, become a candidate for the Jury Team. Sign up on the website.

We are now inviting principled and independent people to become candidates to be MPs. We will help good candidates to get elected. When elected you will vote for the Jury Team's Proposals but on the basis that these will not become binding until agreed by an authorising referendum. You will otherwise be free to use your best judgment in voting on behalf of the country and your constituents. No party whips.

End of Advertisement Content

For further information contact

Sir Paul Judge (Founder, The Jury Team) Tel: +44 (0) 7836 603312

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For the original version on PRWeb visit: http://uk.prweb.com/releases/Sunday_Mirror/Jury_Team/prweb3696524.htm